About Approach the Unicorn® · founded 2023
Approach the
Unicorn®
Redefining Cultural Experiences Worldwide
Origin
Our Story
It all began with a simple question: what if parties intentionally went beyond transactional, surface-level experiences?
Founded in 2023 by Javier Argüello, Approach the Unicorn® curates exclusive gatherings unlike any other - where art, music, gastronomy, and mixology converge into a cultural mosaic of unforgettable, one-of-a-kind moments that nurture meaningful personal connections. This vision sets us apart: at each event, our guests encounter the finest and rarest forms available across the cultural mosaic. Quality and intention set us apart.
Each distinct, vision-driven event Approach the Unicorn® curates furthers our legend. New themes, venues, and artistic focuses empower us as we curate cultural calendars worldwide. Throughout various locations, carefully vetted individuals of all creeds, origins and cultures Approach the Unicorn®.
Do you dare Approach the Unicorn®?
The curation philosophy · four parts
The Four Pillars
Four foundational pillars underlie Approach the Unicorn®'s event curation philosophy:
No. 01
Art, Music & Performance
We showcase art that tells stories and sparks conversations. We craft auditory sensations that evoke a fire deep within the soul. We arrange performances that leave lasting impressions. We transcend traditional entertainment - Approach the Unicorn® immerses attendees in cultural experiences that kindle an unmatched aura of creativity.
No. 02
Gastronomy & Mixology
We engage the finest chefs and mixologists. We craft menus that complement artistic, musical and performative themes. We transform the experience of consumption into a form of cultural expression. We nourish guests as they explore, engage, and celebrate - Approach the Unicorn® cherishes and harnesses the innate power of food and beverage.
No. 03
Strategic Partnerships
We partner with cultural institutions, brands, and venues whose vision closely aligns with ours. We empower strategic partners in pursuit of endeavors. We promote commerce with authenticity and depth. We subtly embed goods, services and concepts in our events - Approach the Unicorn® renders experiences that honor tradition and push creative boundaries.
No. 04
Personal Relationships
We foster personal rapport among our guests. We intentionally curate the individuals that Approach the Unicorn®. We fiercely protect the integrity and atmosphere of all our events. We summon mavericks from all walks of life - Approach the Unicorn® fosters impactful and genuine human connections irreplaceable by any type of technology.
Who curates it
The Team Behind The Magic
Javier Argüello
Founding Unicorn
As a Georgetown University graduate, Javier forged relationships with artists, musicians and moguls from all walks of life in Washington, DC since first arriving as a fresh-faced 18-year-old. Javier espouses a consistent and uncompromising commitment to excellence: he secures partnerships, oversees logistics, and delivers unforgettable experiences for all Approach the Unicorn® stakeholders and guests. His extensive connections bring diverse communities together.
Jeff Murillo
Managing Unicorn
As a Lehigh University graduate, Jeff injects a unique blend of operational excellence and adaptive execution behind the scenes that consistently propels Approach the Unicorn® forward. From refining workflows to building cohesive teams, he alchemizes seamless realities from ambitious ideas that deliver the quality our guests continuously expect. With his self-styled 'golden retriever' aura, Jeff effortlessly helps us adapt, evolve, and curate experiences that rise above the ordinary.
Sebastien Delatour
Managing Unicorn
As a Georgetown University graduate, Sebastien wields a unique vision for cultural experiences that transcend traditional nightlife. His passion for art, culture, and community drives Approach the Unicorn®'s commitment towards creating events that celebrate creativity and connection. With a keen eye for curation and an unwavering dedication to excellence, Sebastien ensures every event delivers an unforgettable experience that honors artistic tradition while embracing contemporary innovation.
What we are for
Our Mission
To curate memorable, meaningful, and distinct gatherings and experiences. Approach the Unicorn® builds community and fabricates unique social functions throughout locations and across cultures.
Curated
Every detail-from guest list to menu-is intentionally composed.
Distinct
No two events are alike. Engage new themes and artistic movements.
Communal
Congregate with tastemakers, influential figures, and curious minds.
Experience Approach the Unicorn®
Explore the moments that have shaped Approach the Unicorn®, or get in touch with our team.
Approach the Unicorn® is a trademark of ATU LLC.